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Packaging is one of the aspects of marketing that a brand should not ignore. This is because it determines the perceived value of a product in the eyes of a customer. With the evolution of technology, custom boxes have taken unique shapes, sizes, and designs. This means there is a larger variety of packaging for businesses to choose from, making it even harder to select the most appropriate packaging solution for their products.
Let’s dive into the different types of packaging out there in the market. Here are some materials for custom boxes that you can use to improve your product and enhance the customer experience:
Paperboard is a popular choice for packaging because of its strength and lightweight. It’s a paper-based material that can easily be cut and shaped into custom structures and shapes. This is the main reason for its popularity in personalized packaging. Packaging of this material is available in different grades, each a suitable solution for various products.
Solid bleached sulfate or SBS is ideal for packaging medicines, milk, cosmetics, frozen food, juices, and products belonging to similar categories. Kraft is another type of paperboard that has gained much popularity since it arrived in the market. If you’re looking for custom bakery boxes or boxes to pack milk or cosmetics, then Kraft boxes are the best choice! They’re environmentally friendly, which helps attract more customers, and their neutrality makes them look more aesthetic.
Since this material isn’t too heavy, it also saves additional shipping costs. This means it’s perfect to be used as custom size shipping boxes.
- Rigid Boxes
For those in search of Custom gift boxes, rigid boxes are a perfect choice. They are used to pack the more luxurious items, used by renowned brands such as Tiffany & Co, Marc Jacobs, and Rolex. Although it can be categorized as a type of cardboard, it still has a more durable and premium outlook.
Made out of highly condensed cardboard, a rigid box is 4 times thicker than your average paperboard box commonly used as cartons. Apple mainly uses rigid boxes to package their iPhones, iPads, and other electronic devices. They are also used for packing cosmetics. Common examples of a rigid box are custom eyeshadow boxes and high-end luxury couture.
When it comes to the price factor, rigid boxes are relatively more expensive as compared to your common corrugated or paperboard box. Massive machinery or expensive dies aren’t required for these types of boxes; hence mostly, they are made by hand. They are not commonly used as custom mailer boxes because of the high shipping fees associated with rigid boxes since they are non-collapsible and have a higher volume.
- Chipboard packaging
To manufacture chipboard packaging, reclaimed paper stock is used. This means you can fold, cut, and form boxes made out of chipboard easily. Since it’s a cost-effective packaging solution, it is popularly used to pack medical, electronic, cosmetic, beverage, and food items. This is the reason why they’re so popular among bakeries and widely used as custom bakery boxes.
The material is available in different densities, each having a different strength. The higher the density of the chipboard, the stronger it will be. You can also customize chipboard packaging by printing your desired designs on it. However, this will require you to treat it with bleach sulfate and then with CCNB. This will produce an even more durable material for packaging, allowing you to make your desired custom boxes.
However, for heavier products such as machinery, you cannot use this packaging material, although it is quite durable. This is because, even with the high durability, chipboard is lightweight. Thus it’s suitable to pack food items such as cereals, tissues, crackers, etc. on the downside, chipboard is sensitive to moisture, meaning you cannot store it in places affected by heavy dampness because the paper will weaken, decolorize, and expand. This means if it isn’t suitable for making custom shipping boxes with a logo.
Packaging as a means of promoting your brand
Packaging can be referred to as a ‘walking billboard.’ If designed correctly, it can represent and identify your brand and thus gain recognition in the market. The use of customized boxes, according to your company’s objectives, can help customers remember your brand and thus return to you for purchasing your products.
One way of etching your brand into the minds of customers is the use of logos on your packaging. For example, if you’re planning a promotional campaign, then instead of using a simple git box, why not send your products in custom gift boxes with logo printed on the box. This is a great way of self-promotion without investing any additional amount in commercials or large billboards.
You can even customize the color schemes of your boxes according to the colors of your logo. This will help customers identify your product on the shelf. You could even use custom fonts and remain consistent with your designs to enable customers to recognize your brand. Even boxes for the smallest products, such as candles can be customized to stand out. Custom donut boxes are a wonderful technique to catch your customer’s eye.
Custom packaging isn’t just an outstanding way to give your product an identity, but it’s also an ideal technique to differentiate your brand from competitors. When you walk through a store, there are hundreds of alternatives available for a single product. It isn’t uncommon for retailers to group similar products in one aisle. This makes it crucial to separate your product from your competitors.
Eye-catching and properly designed packaging is highly important to stand out from competitors. For example, custom mailer boxes, when designed using creative fonts, bold color schemes, and elegant finishing, can play a major role in attracting customers.
There is more to Packaging than holding your Product
Businesses tend to overlook the importance of packaging, paying more attention to the details of their product instead. They believe packaging isn’t as important, and thus they can spend less on the outlook of the product. That is far from the truth! We’ve all heard people say, ‘the first impression is the last impression.’ That applies to product packaging too.
If your custom candle boxes aren’t attractive enough, customers might not even look at your product which means there is little or no chance to make a sale if your product’s outlook isn’t attractive enough.
Packaging plays an important role in protecting your product. When it comes to packaging, the more delicate or fragile products, such as cosmetics, you need a sturdy, strong, and durable box to pack these fragile containers. Take the example of Custom gold foil boxes. If they aren’t packed in sturdy packaging, there is a high chance of lashes getting damaged or breaking during shipping or handling. After all, you wouldn’t want to disappoint your customer by giving them a beautifully packed but broken product!
Since products can be damaged easily while they are being shipped, it is important to choose the right material for your custom shipping boxes with a logo. A sturdier and stronger material guarantees the safety of the product enclosed within.
It isn’t just the shipping or handling that might damage your product, but the environmental factors might end up ruining your product too. Food items require air-tight packaging, which doesn’t damage them due to extreme weather conditions. Even custom bakery boxes need to be sturdy and strong to protect the delicate food inside. Take the example of cereals. They also require an extra protective layer to keep them fresh and increase their shelf life.
It is extremely important to choose the right materials for keeping your products in, especially when it comes to shipping. You must ensure that the material you’re using isn’t just a protective layer for the product but also cost-effective and fits your budget. This is why custom size box shipping should be made of strong yet lightweight materials to reduce the shipping fees.
Sustainable Packaging: Is it worth it?
With the world becoming increasingly conscious of its carbon footprint, people are now moving towards reducing the effects of global warming. This is the main reason why sustainable products are so appreciated. Looking at it from a sales point of view, eco-friendly packaging can help raise revenues by a huge amount. This is because a lot of customers will be attracted to your brand because of the sustainable materials you’re using.
Kraft is a popular non-polluting material that is used for packaging. It isn’t just eco-friendly but also strong, aesthetic, and neutral-looking, giving it a distinctive look from the rest of the packaging.
The Bottom Line:
You can’t decide what packaging to use just based on the appeal. You must also consider other factors that will determine the success of your packaging. This includes the cost, durability, strength, and aesthetics of the material you’re using.